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Social approval is how people go about being accepted in society and what may or may not be approved by social standards. In other words, they want to feel sanctioned and not shunned. The social reinforcement provided has important inplications for social behavior, in that people will generally consistently act in ways to win approval and avoid criticism.

Intrapersonally it is important for peoples self esteem to win social acceptance.

At the interpersonal level the construct is important in understanding group dynamics,intergroup relations peer pressure and idea of popularity and reputation.

See also